Brand identity & design systems
Marque
Marque is the entry point into brand identity work: a real logo concept, taken from exploration to a finished suite, with the colour and type system to use it consistently.
Total: €1,800
It's built for a founder who's launching pre-brand and needs a professional mark and a small, usable set of rules — not a full applied identity system yet.
Included / not included
- Discovery questionnaire (audience, competitors, tone)
- Logo concept exploration
- Chosen direction with rationale
- Primary, mark-only and mono logo variants
- Colour palette + type pairing with usage rules
- A guidelines document (PDF)
- Source files (vector, editable)
Not included
- Applied assets — business cards, letterhead, social templates (see Full Identity)
- A coded design system (see Identity + Design System)
- Website design (see Website Design & Build)
Deliverables
- Logo suite (primary, mark, mono)
- Colour + type system
- A PDF guidelines document
- Editable source files
Turnaround
2–3 weeks
Revisions
2 rounds of revisions on the chosen logo direction
Related packages
FAQ
How many logo concepts will I see?
One strong, developed direction rather than several rough ones — narrowed down together during discovery, before design starts.
Can I upgrade to Full Identity after buying Marque?
Yes — the difference in price and scope is added as a separate purchase; nothing from Marque is wasted.
Do I get the source files, or just exports?
Both — editable vector source files are included, not just flattened exports.