Brand identity & design systems
Brand Identity & Design Systems
Identity you can hand to an engineer, not just a brand book.
A brand guideline PDF nobody on the dev team can turn into code is the most common failure mode at this price point.
The outcome
Most identity work stops at a PDF: a logo, a colour palette, a type pairing, and instructions nobody downstream can act on without re-interpreting them. That gap is where the top tier of this service is different — Identity + Design System hands over coded tokens and components alongside the identity itself, so the "digital product studio" half of the name means something concrete, not just a description.
Every tier still starts the same way, though: a logo suite built from a real concept, not a symbol picked from a library, with a clear rationale for why it looks the way it does.
Who it's for
- Founders launching pre-brand, with no logo or visual system yet
- Businesses mid-rebrand who've outgrown an early, ad-hoc identity
- Teams with their own engineering resource who need a system, not just a picture
- Anyone who wants a rationale behind the mark, not just a file
Who it's not for
- A business that already has a strong identity and just needs a website (see Website Design & Build)
- A one-off social media graphic or single asset (not a fixed-scope fit — talk to us)
- A full product UI design, beyond the identity system itself (see UX & Product Design)
- A rush job needed inside a week (identity work needs real revision time to hold up)
What's included
Included in every tier
- Discovery questionnaire: audience, competitors, tone
- Logo concept exploration and a chosen direction with rationale
- Primary logo, mark-only, and mono variants
- Colour palette and type pairing, with usage rules
- A guidelines document (PDF)
- Source files (vector, editable)
Full Identity and Identity + Design System tiers add
- Applied assets: business card, letterhead/document templates, social templates
- A broader guidelines document covering do/don't examples
Identity + Design System tier adds
- Coded design tokens (colour, type, spacing) in a format your developers can import
- A small set of coded UI components matching the identity
Not included
- Website design and build (see Website Design & Build)
- Custom illustration beyond the identity's own icon/mark work (add Custom illustration set — €640)
- Ongoing brand support after handover (see Care & Growth)
Compare tiers
Packages
Marque
€1,800 excl. VAT2–3 weeks
- Discovery questionnaire (audience, competitors, tone)
- Logo concept exploration
- Chosen direction with rationale
- Primary, mark-only and mono logo variants
- Colour palette + type pairing with usage rules
Full Identity
€3,600 excl. VAT4–5 weeks
- Everything in Marque
- Business card design
- Letterhead/document templates
- Social media templates
- An expanded guidelines document with usage examples
Identity + Design System
€6,400 excl. VAT6–8 weeks
- Everything in Full Identity
- Coded design tokens (colour, type, spacing) in a standard, importable format
- A small set of coded UI components (buttons, form fields, cards) matching the identity
- Documentation for developers
How this service runs
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01 Scope
Choose Marque, Full Identity or Identity + Design System — the deliverable list is fixed from day one.
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02 Kickoff
Tell us who you're for and who you're not for; we run a short positioning questionnaire.
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03 Design
You review logo directions and, at the top tier, the token/component system, within your revision rounds.
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04 Build
We finalise every applied asset — stationery, social templates, or the coded components at the top tier.
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05 Launch
You receive the full file package: logo suite, guidelines PDF, source files, and (Identity + Design System) the coded tokens.
FAQ
How many logo directions will I see?
We take one strong direction to a finished concept rather than presenting five weak ones — the discovery stage is where we narrow it down together, before design work starts.
Can I get just the coded design system without the applied assets?
The tiers are fixed as published, but if that specific combination is what you need, use the enquiry form and describe it — it may be a better fit as bespoke scope.
Do I own the final files outright?
Yes — ownership terms are set out in /terms-of-service/; the short version is that once the project is paid in full, the final deliverables are yours.